Random thought : is internet advertising even working?
Some thoughts on internet advertising. Or should we call it add-spam?
Adds interrupting what you are doing
When looking at internet advertising I often think, “do they really think this is working?” OK, if you are searching for a race bike, and you get some advertisement based on that search behaviour you might click on it. But when watching a youtube video about creating an Indian aubergine dish, and you get interrupted with an add for hair implants or home improvement tools (both real life stories) It irritates. What are the chances of changing interest at that moment from cooking to hair implants?
Adds following you
Same goes for getting adds long time after a specific search. Or adds following you everywhere. A few years ago I was googling for specific summer trousers. Found them and bought them. For at least two years I got adds of a Dutch trouser brand everywhere. At least 10 times a day on Instagram, Facebook and everywhere I got these adds. I really got to hate that brand so much. Even when they would give me their (expensive) trousers for free, I wouldn’t wear them.
